Corporate Design & Style
Authoritative standards for identity, typography, and symbols across Larkin Group Holdings and its operating entities.
Standards
Each entity has a distinct identity. Use the supplied artwork and preserve its proportions, colors, and clear space.
Bird and software wordmark.
Larkin Computing Identity
The colored bird and slim LCB wordmark give the Bureau its own software identity. Keep the mark on white, with generous clear space and its original proportions.
Use the wordmark in navigation and the bird with LCB for company introductions. View the computing standards
Brand Architecture
LGH operates a hierarchical brand system with distinct entities tied to a single authority.
- Larkin Group Holdings (LGH): Ownership, authority, control, permanence.
- Larkin Computing Bureau: Personal software and local computing tools.
- Larkin Commerce: Trade, goods, sourcing, retail, markets.
Name Formatting
The corporate name must follow strict formatting rules on all official documents, communications, and representations.
- Correct: "LGH, LLC" or "Larkin Group Holdings, LLC"
- Incorrect: "Larkin Group, LLC", "Larkin Holdings, LLC", or any abbreviated variant
- Online usernames and informal contexts may use simplified forms, but official documents must use the complete, authorized name.
Typography System
- Corporate seals: serif, Roman-inspired lettering.
- LCB: clear sans-serif typography and the supplied wordmark.
- Seal lettering: entity names in all caps with wide letter spacing.
- Small caps preferred for mottos and supporting lines.
Color System
Symbol Rules
Symbols must be institutional and timeless. Narrative scenes and realism are prohibited for corporate seals. LCB software artwork follows its own restrained, dimensional desktop style.
- Allowed: laurel wreaths, monograms, LGH fleur-de-lis.
- LCB: colored bird and slim wordmark with a red accent.
- Corporate seals: no realism, faces, weapons, machinery, or mascots. LCB product illustrations are separate from these seals.
- American flag usage is curved, supportive, and gold-trimmed.
Motto Usage
- LGH: optional and rare.
- LCB: short, plain language; no required motto.
- Larkin Commerce: "EXCELLENCE IN TRADE."