Corporate Design & Style
Authoritative standards for identity, typography, and symbols across Larkin Group Holdings and its operating entities.
Standards
Official insignias are maintained as controlled marks. The placeholders below will be replaced with approved artwork.
Brand Architecture
LGH operates a hierarchical brand system with distinct entities tied to a single authority.
- Larkin Group Holdings (LGH): Ownership, authority, control, permanence.
- Larkin Technologies: Engineering, systems, software, manufacturing.
- Larkin Commerce: Trade, goods, sourcing, retail, markets.
Name Formatting
The corporate name must follow strict formatting rules on all official documents, communications, and representations.
- Correct: "LGH, LLC" or "Larkin Group Holdings, LLC"
- Incorrect: "Larkin Group, LLC", "Larkin Holdings, LLC", or any abbreviated variant
- Online usernames and informal contexts may use simplified forms, but official documents must use the complete, authorized name.
Typography System
- Primary typeface: serif, Roman-inspired for seals.
- Entity names in all caps with wide letter spacing.
- Small caps preferred for mottos and supporting lines.
Color System
Larkin Group Holdings
Larkin Technologies
Larkin Commerce
Symbol Rules
Symbols must be institutional and timeless. Narrative scenes and realism are prohibited.
- Allowed: laurel wreaths, monograms, LGH fleur-de-lis.
- Allowed: flat pelican silhouette (Technologies only).
- Prohibited: realism, faces, weapons, machinery, mascots.
- American flag usage is curved, supportive, and gold-trimmed.
Motto Usage
- LGH: optional and rare.
- Larkin Technologies: "ALWAYS MOVING FORWARD."
- Larkin Commerce: "EXCELLENCE IN TRADE."